F8 2019: Algorithm-based Status to product catalogs, everything that’s coming to WhatsApp

F8 2019: Algorithm-based Status to product catalogs, everything that’s coming to WhatsApp

At its tenth annual F8 conference, Facebook announced new features and updates coming to its family of apps. Facebook-owned messaging app WhatsApp will soon get the algorithm-based Status tab, while its business platform will receive product catalogs.

Facebook CEO Mark Zuckerberg also talked about WhatsApp Pay, which is currently being tested in India. The social media giant also confirmed its plans of integrating WhatsApp, Instagram, and Messenger for interoperability.

Here’s a breakdown of all the WhatsApp announcements at F8 2019.

WhatsApp Pay

WhatsApp started beta testing its UPI-based payments system in India last year. The integrated payments system has already garnered over 1 million active users. However, Facebook is yet to officially roll out WhatsApp Pay in India. At F8 2019, Zuckerberg said Facebook said WhatsApp Pay will soon get a stable release.

He added that Facebook will also introduce WhatsApp Pay in global markets following the positive response from India. Zuckerberg basically echoed his announcement on WhatsApp Pay, which he made during Facebook’s earnings call last week. There is still no confirmed launch date for WhatsApp Pay.

WhatsApp Business

WhatsApp Business will soon get product catalogs. Facebook aims to help out businesses which do not have websites with these product catalogs. WhatsApp’s users will now be able to see product catalogs within the app when connecting with businesses on the platform.

Algorithm-Based Status Tab

WhatsApp will soon start using an Instagram-like algorithm for its Status tab. With the new update, WhatsApp users will start seeing Status updates from friends they frequently contact. At present, WhatsApp shows Status updates chronologically. WhatsApp started testing this feature earlier this February.

WhatsApp, Instagram, Facebook Interoperability

There were reports of Facebook integrating a chat on Messenger, WhatsApp and Instagram. Facebook confirmed this at F8 2019 where the company laid out its plans of interoperability on all three apps. The new feature will allow users to chat across Messenger, Instagram, and WhatsApp.

In essence, Messenger users will be able to chat with friends who are not on the platform but on either Instagram or WhatsApp. The message sent will reach the respective platform accordingly. Facebook also said that messages sent on these platforms will be protected with end-to-end encryption.

Facebook Portal Gets WhatsApp Support-

Facebook’s video calling devices Portal and Portal Plus will get WhatsApp calling support. Facebook Portal users will be able to make WhatsApp video calls on the device. Facebook is also expanding the availability of Portal and Portal Plus to Canada and Europe soon.

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